Collaborated with Duolingo to create engaging, digital-first content aimed at strengthening audience interaction and reinforcing brand recall across social platforms.

Planned and executed a series of short-form, platform-native content designed to align with trending formats and audience behavior on Instagram Reels, YouTube Shorts, and other digital channels.

Developed creative concepts focused on making educational content feel entertaining, relatable, and highly shareable while maintaining consistency with Duolingo’s playful brand identity.

Worked on audience-centric storytelling approaches to improve engagement through trend participation, humor-led content, and culturally relevant communication.

Produced visually optimized video assets tailored for mobile-first consumption, ensuring stronger retention and platform performance.

Contributed to increased digital visibility and community engagement through content designed to spark interaction, shares, and organic reach.