Partnered with Paytm on a large-scale digital content campaign designed to expand reach and create stronger audience engagement across social platforms.

• Planned and produced 100+ short-form content pieces tailored for Instagram, Facebook, and YouTube Shorts.


• Worked with a diverse network of influencers and content creators across multiple niches to bring Paytm’s messaging into relevant and relatable conversations.


• Built content around trends, creator-led storytelling, and platform-native formats to encourage shares, comments, and organic interaction.


• Created and adapted reels and videos to maintain Paytm’s brand voice while making the content feel natural to each platform.


• Managed high-volume content execution and creator collaborations at scale, keeping the campaign consistent across multiple content formats and touchpoints.


• Helped strengthen Paytm’s social presence, audience interaction, and campaign visibility through a combination of creator partnerships and performance-focused content.